From black to bright: funeral association marks 90 years with a modern new name

After 90 years of guiding Australians through loss, the Australian Funeral Directors Association (AFDA) has relaunched in 2025 as Funerals Australia. The change reflecting a shift in the way Australians want to say goodbye.

Once steeped in formality, tradition, and religion, today’s funerals are becoming vibrant, personal and meaningful celebrations of life.

New research commissioned by Funerals Australia and conducted by McCrindle in July 2025 shows the depth of that transformation. Australians now see the most valued elements of a funeral as reflecting the life and personality of the person who has died, bringing people together to share memories, and creating a sense of closure and support.

“Today, most Australians still say they feel unequipped to organise a funeral,” said Junior Vice President of Funerals Australia, Luke Gregson.

“While nearly 70% of people intend to plan their own funeral, many don’t know where to begin. And that’s where professional guidance matters more than ever.

“Funerals today are deeply personal but that doesn’t mean they’re simple. Families still need someone they trust to take care of the details, provide emotional support, and ensure everything runs smoothly. They want both meaning and professionalism and that’s exactly what our members offer,” he said.

Mr Gregson said the rebrand to Funerals Australia represents both a modern public identity and a continued commitment to high standards, accredited training, and ethical practice.

“Funerals Australia members are qualified professionals who uphold national standards and offer compassionate, expert guidance at every step.”

Gregson & Weight Funeral Directors is a proud member of Funerals Australia, reflecting its commitment to supporting families with care, professionalism, and integrity.

“Australians want celebration over ceremony from modern funerals,” Mr Gregson said.

“Cremations are important and there are now options for ashes to be scattered, memorialised in jewellery, or kept close in urns. Sustainable options such as green burials, water cremation, biodegradable coffins, and natural cemeteries are in demand, and technology is transforming the experience – with livestreaming, VR tributes, custom keepsakes, and digital memorials becoming part of the norm.”

The new Funerals Australia website is now live at www.funeralsaustralia.org.au

Junior Vice President of Funerals Australia, Luke Gregson.