Video steals the spotlight in Visit Sunshine Coast’s most popular social posts of 2025
The Sunshine Coast’s most loved social media content of 2025 has revealed a clear standout trend, uncovering which are the favourite spots to visit around the region.
Video reigned supreme last year, with all of Visit Sunshine Coast’s top five Facebook and Instagram posts captured in motion for the first time ever.
From rare wildlife encounters to sweeping lookout views and immersive forest walks, the destination’s top posts across both platforms showcased the Sunshine Coast through engaging, emotive video storytelling.
Across Facebook, audiences were captivated by tranquil Hinterland escapes and unexpected moments in nature, with popular videos featuring Secrets on the Lake, a platypus sighting in the Hinterland, Buderim Forest Park, Conondale National Park, and the panoramic views from Wild Horse Mountain Lookout.
Instagram followers were equally inspired, with Wild Horse Mountain Lookout taking out the number one spot, followed closely by the Platypus in the Hinterland, Howell’s Knob Lookout, Mount Coolum Boardwalk, and Buderim Forest Park.
“Our most popular posts from 2025 show just how powerful video has become in inspiring travel,” Visit Sunshine Coast CEO Matt Stoeckel said.
“For the first time ever, every one of our top-performing posts was a video, and they all shared one thing in common – they made people feel like they were already here.”
Coastal and hinterland locations featured strongly, with audiences responding to the contrast between elevated lookouts, shaded rainforest trails and quiet moments in nature.
Wildlife also proved a standout, with the platypus video resonating strongly across both platforms.
“These videos weren’t about fast edits or flashy production,” Mr Stoeckel said.
“They captured authentic Sunshine Coast moments – a peaceful boardwalk stroll, mist rolling over the mountains, or the excitement of spotting a platypus in the wild. That authenticity is what really connected with people.”
User-generated and creator content also played an important role, with standout contributions from Ashley Dobson (@ashleydobson), Taylor Cooper (@taylorcoooper) and @travel_beauty_photography, highlighting the strength of collaboration in telling the Sunshine Coast story.
“The results reinforce how travellers and locals are now discovering and dreaming about destinations,” Mr Stoeckel said.
“Video allows us to bring the Sunshine Coast to life in a way that still images can’t, and seeing it dominate our top posts in 2025 sets an exciting direction for how we continue to inspire visitors in the future.”
Discover more Sunshine Moments by following Visit Sunshine Coast on Facebook and Instagram.
VSC’s most popular Facebook posts in 2025
Secrets on the Lake | Credit: Visit Sunshine Coast
Platypus in the Hinterland | Credit: Visit Sunshine Coast
Buderim Forest Park | Credit: Visit Sunshine Coast
Conondale National Park | Credit: Taylor Cooper @taylorcoooper (via Instagram)
Wild Horse Mountain Lookout | Credit: Ashley Dobson @ashleydobson (via Instagram)VSC’s most popular Instagram posts in 2025
1. Wild Horse Mountain Lookout | Credit: Ashley Dobson @ashleydobson
2. Platypus in the Hinterland | Credit: Visit Sunshine Coast
3. Howell’s Knob Lookout | Credit: Visit Sunshine Coast
4. Mount Coolum Boardwalk | Credit: @travel_beauty_photography
5. Buderim Forest Park | Credit: Visit Sunshine Coast
