Yandina processor stands strong to keep Aussie fruit on local shelves; why local fruit processing matters more than ever

Aleisha Hubbucks says her company’s mission is simple: keep Australian fruit at the centre of Australian products.

From humble citrus-orchard beginnings in Palmwoods more than 40 years ago to a purpose-built factory in Yandina, Tropico Fruits has become one of Australia’s most trusted fruit processors.

But the local manufacturer says a flood of cheap imported juices and purees is undermining the future of Australian growers and threatening local food manufacturing.

Executive Manager Aleisha Hubbucks highlighted the necessity of supporting local growers: “The low prices of imported products are making it difficult for Australian growers and processors to compete,” she said.

“Large corporations are unwilling to pay a premium for Australian-grown fruit. As a result, juice companies are increasingly purchasing imported products for their price-sensitive clients, which means manufacturers are unable to buy as much Australian fruit, or offer it at the price local growers deserve.

“We’ve spent decades building partnerships with Australian farmers,” Mrs Hubbucks said.

“But Australian juice-grade fruit is now competing against overseas products being sold for less than it costs us to produce.”

Tropico produces premium quality purees and juices from fruit grown across Australia, with its mango puree among the most sought-after in the industry.

The company’s signature blend combines Kensington Pride, R2E2, Calypso and Honey Gold mangoes, a formula Mrs Hubbucks said took years for the Tropico team to perfect.

“Our philosophy is simple: perfection isn’t found, it’s created,” she said. “We don’t follow the market, we set the standard.”

While overseas suppliers undercut prices, Mrs Hubbucks said Tropico continues to invest locally, employ Sunshine Coast residents and source fruit from multiple regions to support a broad network of growers.

“We’re Australian-owned and operated and we’re here for the long haul,” she said.

“Our commitment is to the regional farming communities – whether it’s mango, pineapple, plum, raspberry, blueberry, strawberry and passionfruit etc.”

The company’s challenge reflects ongoing discussions within Australian food manufacturing, as international competition grows and customers place greater emphasis on price.

The Tropico Executive Team hope more Australians actively choose locally made products.

“When you pick up a juice or smoothie made with Australian fruit, you’re helping a farmer stay on the land,” she said. For Tropico, the mission is simple: keep Australian fruit at the centre of Australian products.

• Tropico Fruits is at 32 Central Park Drive, Yandina. Visit www.tropico.com.au or Email us orders@tropico.com.au