Sundale achieves profitability and unveils strategy to redefine seniors living and aged care
Sundale CEO, Cameron Taylor, with residents at a recent Sconetime event at the Palmwoods Hilltop Events Centre.
Sundale has announced its annual results for the Financial Year 2025 at its Annual General Meeting (AGM), confirming a significant return to profitability. The organisation also officially launched its ambitious new FY25-30 Strategy, anchored by a commitment to creating a true sense of home for its community.
The successful financial turnaround, driven by a clear and disciplined focus on operational efficiency, places Sundale in a strong position for long-term stability and growth. This achievement is guided by the organisation’s ‘Profit for Purpose’ model, ensuring financial gains are reinvested into people, infrastructure, and innovation to maintain high-quality care and experience.
“Launching our FY25-30 Strategy alongside reporting a return to profit is a pivotal moment for Sundale,” said Cameron Taylor, Chief Executive Officer. “This financial stability, guided by our 'Profit for Purpose' model, means we can immediately and sustainably reinvest in our people, innovation, and infrastructure. It is a testament to the dedication of every member of team Sundale, ensuring we remain well-positioned for long-term growth as we continue to redefine what it means to feel at home in our communities.”
Strategy Built on Community and Integrated Care
The FY25-30 Strategy was developed in close consultation with the Sundale community and is underpinned by our recent brand refresh. This process confirmed that the integrated continuum of care provided by Sundale is its key differentiating strength, allowing residents and customers to transition seamlessly through different care phases within a supportive environment.
Key strategic priorities for the next five years include:
• Maintaining financial sustainability and disciplined financial management.
• Ensuring a consistently high-quality care and experience standard.
• Investing significantly in the people and places that shape the future of Sundale.
Investing in People and Property
Sundale’s strong financial position is enabling the immediate execution of its property strategy.
The organisation’s enviable land bank is being leveraged to improve, expand, and diversify property assets. This has already resulted in residents enjoying newly refurbished spaces at multiple locations, including Palmwoods and Nambour (Sunvilla).
The organisation remains committed to transparency and accountability, with the annual report openly sharing both achievements and areas for continued improvement for members,customers, partners, current and future employees.
Mr. Taylor concluded, “We are united in our purpose and, together with the hard work of our dedicated Board, team Sundale and the invaluable contributions of our volunteers, we will ensure that our vision – to help everyone feel at home – becomes a reality. I invite all in our community to share in this journey, contribute to our vision, and help shape the future of Sundale.”