How this marketing agency’s approach to transparency is turning wasted spend into digital growth

Tim and Maggie Rogers of EVRY chat with Kylie Pitt from Coastal Landscape Supplies, centre. The marketing agency offers zero ad-spend fees, live dashboards and campaigns run in clients’ own accounts.

Business Feature: EVRY 

When Sunshine Coast business owner Kylie Pitt looked under the hood of her Google Ads, she didn’t like what she saw: tens of thousands spent, very little to show for it, and an agency that mostly said, “you just need to spend more”.

That experience is exactly why Sunshine Coast raised digital marketer Tim Rogers has launched EVRY – a new performance agency built to counter what he says are the most common complaints from local business owners. “Again and again we hear the same things,” Mr Rogers said. “Agencies charging up to 50 per cent of someone’s ad spend as a ‘management fee’. Big agencies pushing higher budgets because it benefits them, not the business. Metrics going up while sales stay flat. And when something goes wrong? You can’t get anyone on the phone.”

EVRY is his answer: a small, senior team focused on Google and Meta ads, SEO, email marketing and analytics – but built with principles he says are non-negotiable.

“We charge zero percent of ad spend,” he said. “All campaigns run in the client’s own accounts and reporting is live and in plain English. If you’re paying for traffic, you deserve to know exactly where every dollar is going.”

Mr Rogers brings experience managing multi-million-dollar budgets for global brands, alongside building his own ecommerce label, ST ARGO. But he says the real strength lies in the team he’s assembled.

“These are people who have left major global agencies where they were running seven-figure monthly budgets,” he said. “They wanted to stop being a tiny cog in a giant machine and actually make an impact with small businesses. That’s the energy behind EVRY.”

For Coastal Landscape Supplies, the process began with an audit and the difference was immediate. After taking over their digital accounts, Mr Rogers and his team re-engineered campaigns, cut waste and rebuilt tracking, resulting in a 200 percent increase in online sales and a 150 percent jump in call conversions.

“They’d been through half a dozen agencies,” he said. “Budgets were being spent in all the wrong places, and the reporting wasn’t telling them the truth. Once we fixed the structure, the results came quickly.”

Mr Rogers said the mission is simple: replace confusion and inflated fees with clarity, accountability and performance.

“If we’re doing a good job, you’ll stay. If we’re not, you should be free to walk,” he said. “Our role is to turn digital marketing from a cost centre into something that genuinely grows your business. Every click should count. That’s why we’re called EVRY.”

Why EVRY’s approach is resonating with small businesses

For many small and mid-sized businesses, digital marketing has become a source of frustration rather than growth. EVRY founder Tim Rogers says most of the pain comes down to three issues: unclear reporting, hidden fees, and agencies that are hard to reach.

“Too many business owners are told their metrics look great while their revenue stays flat,” Mr Rogers said. “They’re spending thousands every month and still feel like they’re flying blind.”

It’s why EVRY has been built around transparency. The agency charges 0 per cent of ad spend, runs all campaigns inside the client’s own Google and Meta accounts, and provides live dashboards so results can be seen in real time.

Another difference is the team: senior specialists who previously managed seven-figure budgets at major global agencies but moved to EVRY to work directly with small businesses.

“These are people who actually want to get on calls, explain what the numbers mean, and be accountable for performance,” Mr Rogers said. “You won’t be handed off to a junior or wait days for a reply.”

For businesses tired of the “spend more” cycle, EVRY offers what many say they’ve been missing: clear strategies, fast communication and campaigns built to grow revenue — not agency margins.

“A great place to start is with an audit of your current advertising campaigns,” said Mr Rogers. “We have dealt with many business owners who have been running digital ads - for years in some cases - but they don’t know how their campaigns are performing and/ or are not seeing any real increase in sales. We are able to assess how your campaigns have been set up and how they are running and explain it to you in plain language. We can also use this is an opportunity to identify potential areas for growth for your business.”

 You can book your free advertising audit, or book a no obligation 30 minute strategy call at www.weareevry.com or email tim@weareevry.com.

Testimonial: Kylie Pitt, Director, Coastal Landscape Supplies

“For nearly a decade we have been running digital ads in Google and on social media and across the board, the results were completely underwhelming. Since we have moved to EVRY, we have seen a huge jump in results, and we can log in to our dashboard at any time and see exactly what we are spending, and where the results are coming from, in real time. 

The entire team is incredible to deal with. They are responsive, collaborative and attuned to business cycles, always optimising our accounts to maximise ad spend. I feel as though they have become partners in our business and they have never told me I need to spend more to achieve better results. This is very refreshing. And the entire process started with an audit of our Google account at the end of last year. Our business looks very different today!”